Random stuff.

Sometimes nouns are used as verbs. The verb generally means doing something with the noun. As such, such nouns have a thing in common: the object has one common use.

E.g, nuke, Google, Wikipedia, knife, axe, Photoshop, spoon, Ziploc, Jif, Deep Heat.

The interesting thing is that sometimes proper nouns are used, and it has quite a powerful effect on how people act. For example, when told to Google something, one will only use google and not yahoo or ask.com., even though they perform similar functions. Perhaps, "Yahooing yourself" or "Asking yourself" doesn't sound quite the same as "Googling yourself".

It seems like an aspect of natural evolution of a language.

Perhaps, the advertisement "Hang on, I'm bueno-ing!" is trying to achieve that. But if it succeeds it's going to be really absurd. I mean, Kinder Bueno is food. After Bueno-ing, what next? I'm graping? Or I'm fishin' and chippin' away? To keep myself awake, I shall go coffeeing?

Man, what an abuse of the continuous tense. But just think about it. Perhaps you can even put an -ing at the end of shops, to advertisers' delight. Like, instead of hiking with a pair of Nike shoes you go Niking. Or you go Burger-King.

Or onto console games: Let's go Wiiing!